About us

During the AI Hackathon, the DDMA challenges company teams to create an innovative, sustainable, and intelligent concept in two days. This concept answers an own business challenge. The Hackathon is a place to learn and to take the time to utilize the opportunities of AI for marketing and service processes within your organization. It also gives the opportunity to get an inside look at other cool advertisers. Each team consists of business professionals (product owners/ marketers etc.) and data professionals (data scientists/ engineers). This year, extra attention is paid to the environmental sustainability of the concepts and the ethical aspects of your use of data. The winner will go home with the Golden Robot Award!

Data Driven Marketing Association (DDMA)
With 350+ organisation members, is the largest data-driven marketing association of the Netherlands. If used wisely and correctly we believe data can help companies achieve big things. As an association within one of the fastest-growing industries in Western Europe, we aim to create a sustainable environment for both companies ánd consumers by gathering knowledge on how to organize a privacy-friendly customer interaction based on data. With knowledge sharing, professionalization and self-regulation we bring the sector to a higher level. Together.