Maslow’s Hierarchy of (Email Subscriber) Needs

Marketing academics often reference Abraham Maslow’s famous Hierarchy of Needs, which is based on his 1943 paper “A Theory of Motivation,” originally published in Psychological Review. In it, Maslow shared his theory of human psychological growth in humans, called the “hierarchy of needs.” He says that to move up in the hierarchy of psychological development, one must have more basic needs met before progressing to the next level in the hierarchy, which is illustrated by a pyramid diagram. Given the personal nature of email, this concept can help exemplify the needs of subscribers. In this presentation, you’ll learn how email marketers can impact the needs of subscribers by leveraging Maslow’s hierarchy as a framework.