How does email automation boost conversion & increase loyalty

I will be discussing:

how at WeTransfer we moved from purely manual to fully automated email marketing sends
some of the implications of working in siloed departments as well as lacking data as a marketer
moving to a new vendor, implementing a succeful IP warm-up and scaling up from 13m to 60m sends in less than a year

switching from product batch and blast to data, customer-driven, lifecyle marketing