DDMA AI Hackathon  – Playing rules

During the DDMA AI Hackathon business and data science will be brought closer together. Together the two departments will discover how the opportunities of AI can be used in the area of marketing and service processes in an organization. Both parties get the chance to learn each other’s language and interests on the 30 and 31st of January. And of course, this knowledge can also be of great benefit after the DDMA AI Hackathon!

Below you will find the DDMA AI Hackathon playing rules, to give everybody an equal chance to success!

  1. We will all start at the same time after the kick-off on January 30. You can work on the concept of your idea in advance, but the elaboration of it has to wait until the start of the Hackathon!
  2. Your idea is and stays your idea. You will be the intellectual owner of everything you build up during the DDMA AI Hackathon. 
  3. You are free to use your own tools (or open source tools) to bring your idea to life.
  4. Your team consist of at least one business person (like a marketer) and one data scientist. After all, you have to get to know each other! Make sure that the majority of your team consists of people of your own organization. In consultation, an external consultant who is already involved in your organization can take a seat in the team. Your team consists of a minimum of 3 people and a maximum of 5 people.
  5. At the moment of registration we would like to immediately receive the names and email addresses of the team members. We do this to prevent that no team will be available when the event gets closer. We would like a broad outline of the team at registration. Later it will always be possible to switch team members.
  6. Registering is free, but not without obligation. When you register your team, we expect you to be there at 30 and 31 January. If you withdraw your team or you do not show up, we will ask you to donate 200 euros to a charity of your own choice. Changing team members is of course free of charge.
  7. The goal of the Hackathon is to make something new. Make sure you can show a demo of your first prototype or outcomes in any form you like (for example screenshots or visualizations from tools), at the end of the day 2. Just a PowerPoint presentation about your idea is not enough! The jury will take a critical look at this. When in doubt, you can always ask the organization or the delegation of the jury for advice.
  8. Photos and videos can be made for marketing purposes. So do not put your company’s secrets in the presentation. Are you one of the three nominees? We will ensure that you will be included in the communication about the Hackathon afterwards.
  9. After day 2, the jury will announce the top 3 and the winner – please find the criteria below.
  10. The winning team receives four tickets for an awesome AI-related conference.
  11. But the most important rule is: Have fun! Make some great things and blow the jury away!

Judging and criteria

During the jury procedure the jury takes the following points into account:

  • Business potential
  • Scalability
  • Practical applicability
  • Opportunity for actual implementation
  • The innovativeness of the case. Is it something that has already been made many times before or is there an innovative factor in the solution?
  • The conceptual wow-factor and customer friendly UX
  • The technical solution. Is it smart, logic and skillfully made?
  • The extent to which something great is made with data. Does the solution contribute to the discussion that data can make the world and user experience better?
  • Compliant with privacy frameworks and ethical standards
  • Concept above completeness. Certainly, something has to be made, but we rather see a team starting a challenging concept by making a rough first version than a team that solves a simple issue.

For more information please contact info@ddma.nl or call 020-4528413.