Rules & Criteria
As participant of the DDMA AI Hackathon you work together to discover how AI can be used as a marketing and service tool within your organisation. Below you’ll find the ground rules to ensure an honest and smooth course of the competition.
- Only organisations on the client-side are eligible to participate.
- Everybody starts at the same time right after the kick-off of the competition. You can work on a concept of an idea in advance, but the elaboration of it has to wait until the start of the Hackathon
- Your idea is and stays your idea. You will be the intellectual owner of everything you build during the DDMA AI Hackathon.
- You are free to use your own tools (or open source tools) to bring your idea to life.
- Each team consists of at least one business person (like a marketer) and one data scientist. Make sure that the majority of your team consists of people of your own organization. In consultation, an external consultant who is already involved in your organization can take a seat in the team. Your team consists of a minimum of 3 people and a maximum of 5 people.
- At the moment of registration, we would like to immediately receive the names and email addresses of the team members. This is to prevent no team will be available when the event gets closer. We would like a broad outline of the team at registration. Later, it will always be possible to switch team members.
- Registering is free, but not without obligation. When you register your team, we expect you to be present. If you withdraw your team within the 3 weeks before the event, or if your team doesn’t show up, we charge €200,- fine per team. Changing team members is free of charge.
- The goal of the Hackathon is to make something new. Make sure you can show a demo of your first prototype or outcomes in any form you like (for example screenshots or visualizations from tools), at the end of the day 2. Just a presentation about your idea is not enough! The jury will take a critical look at this. When in doubt, you can always ask the organization or the jury for advice.
- Photos and videos can be made for marketing purposes. Be careful with putting company’s secrets in your presentation.
- After day 2, the jury will announce the top 3 and eventually the winner – please find the criteria below.
- And the most important rule of all: Have fun! Make some great things and blow the jury away!
Judging and criteria
During the jury procedure the jury takes the following points into account:
- Business potential
- Practical applicability
- Opportunity for actual implementatio
- The innovativeness of the case. Is it something that has already been made many times before or is there an innovative factor in the solution?
- The conceptual wow-factor and customer friendly UX
- The technical solution. Is it smart, logic and skillfully made? Are the building blocks and end products replicable by the community?
- The extent to which something great is made with data. Does the solution contribute to the discussion that data can make the world and user experience better?
- The responsible use of AI. Are your models transparent, inclusive and unbiased? Is the solution compliant with privacy frameworks and ethical standards?
- Concept above completeness. Certainly, something has to be made, but we rather see a team starting a challenging concept by making a rough first version than a team that solves a simple issue.
Bonus points for: The sustainable quality of the concept. Does your concept contribute to the preservation of our earth? Or has serious consideration been given to minimizing the impact on the environment?